[ASSIGNMENT] Research Methodology

The background to the research: What prompted it?

The relevance of the research: What is the objective?

The research question in its definitive formulation

RESEARCH PROPOSAL FOR HAIR SHIELD CREAM

Background

In the first time, our company produced a shampoo for woman with a tight competition in market. As the time goes by, we see the demand of woman’s needs to make the hair smoother and help the shampoo’s function. Then we decided to launched a hair conditioner to the market.

But we still found a problem, shampoo and conditioner could not keep the hair smoothness for a long time. Women need a thing that could keep their hair beautiful, smooth and shining for a longer time. Sometimes women must go to Hair Salon to do a hair mask, this hair mask could keep the hair beautiful for a longer time. Then we consider to produced a hair mask and put it into one package with shampoo and hair conditioner for each type. So, women don’t need to go to Hair Salon for hair treatment, especially hair masking.

Market Scenario

15% women are using shampoo only, 50% are using shampoo & conditioner, and the rest are using shampoo, conditioner & hair mask.

·         The retailers do not push any particular brand of shampoo as they receive only 10% commission from shampoo sales

·         Nowadays women looking for a practically, efficient and effective things for anything, especially hair treatment.

Target Market

·         Rural market & urban market

·         Women, 17 – 45 years old

·         Women with a tight schedule (career women, student, backpacker, etc)

Objective

To prepare a solution for helping women’s hair performance stay beautiful all day long in practical way.

Methodology

Ø  Quantitative

Ø  Survey by questionnaire

Segmentation:

·         Women, 17 – 45 years old

·         Income and purchasing power

·         Scalp i.e. dry, oily, rough

·         Geographical area

·         Climate conditions i.e. tropical, temperate

Sample Unit:

·         Women visiting mall

·         Women visiting retail outlets

·         Women visiting hair salon

·         Students, girls only (school & college)

·         Our website

Sample Size:

Sample size depends on:

·         Research cost

·         Accuracy

·         Type of survey

·         We will take sample size of 5000 consumers and 100 retailers

Data Collection

·         Face to face

·         Social Media

·         Website

Solution

We produced a Hair Shield Cream, a cream that can be used anywhere and anytime without wash. This cream will keep the hair to stay smooth and beautiful all day long. Hair Shield Cream is a product that very suitable for women with a tight schedule who need a good hair performance in every activity.